![]() An inspiration board makes it easy to store everything you gather while you’re doing your research.Īn added bonus if you’re working with a designer: having an inspiration board to show them will help you speak in the same “visual language.” Words aren’t always a reliable way of communicating what you envision–one person’s idea of “bold” or “feminine” or “modern” can look very different from another’s. It’s important to know what your competitors are doing, what’s appropriate for your industry, and to find out what fonts, stock images, textures, patterns and other design resources are available to help you express your brand’s personality. Designing a visual identity is a process, and you can do it too! ![]() I’ll share a little designer secret with you: there’s no magic to it. This is where creating a brand mood board can really help! And there’s no better tool to create yours than Pinterest. But it can be daunting to settle on a creative direction when we’re faced with so many choices. We all want a visual brand identity that captures our dream customers’ attention and makes us feel proud and happy every time we look at it. If you make a purchase, I'll receive a commission.
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